PUBLIC RELATIONS
Throughout my time as a Public Relations major at Flagler College, I have learned the key skills and tools to incorporate my passion for digital media into the world of communications. This page is dedicated to my work done as a student, curating mock-campaigns, and deliverables for brands.
APEROL SPRITZ: POMPELMO CAMPAIGN
This was a mock-campaign done for my Advanced Writing for PR class, in which each student picks a brand to research, analyze and curate a campaign for. I picked the Italian alcoholic brand; Aperol, and curated a campaign surrounding the rollout of a limited edition product.
ALDI: CONSUMER RESEARCH
Through quantitative, qualitative, and secondary research, we aimed to discover if it is necessary for Aldi to shift its target audience to the 18-24 age range, and if so, the strategies Aldi must to implement to make this a possibility.
ST. AUGUSTINE FILM SOCIETY
For the first years of my position as the Associate Marketing Director, one of my main tasks was to make promotional posters for the film societies upcoming events. These posters were displayed on all of our platforms, to encourage current and new members to attend.
